Bringing you our latest #B2BTakeaway APAC from Singapore – what opportunities do we see for B2B in Augmented Reality amidst the Pokemon Go craze that has taken the world by storm? We also touch on the availability of programmatic delivery of native ads by Google, which leads to efficiencies for advertisers and improved user experience. One of the largest messaging apps in Asia also went public in the last week and find out what their focus is post-IPO straight in an interview with the CEO. Finally, discover how to get better marketing results through better video storytelling and having human involvement in the lead qualification process.
It would be impossible to have missed the hype and buzz around Pokemon Go at the moment – the augmented reality game incarnation of the Pokemon animated TV series and video game. Amidst the traffic-stopping and sometimes unbelievable lengths people go to try to catch Pokemon, here is a closer look at the wider implications of Augmented Reality and Virtual Reality for B2B businesses.
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At Google’s DoubleClick Leadership Summit this week, it was announced that Native Ads can now be delivered programmatically. Without having the need to provide fully-designed creative executions yet still be able to buy native ads across all screens and formats, this means advertisers can execute campaigns with greater efficiency while improving the user experience.
Read more: http://bit.ly/2acPPXz
Line Corp. has finally gone public on the New York Stock Exchange and Tokyo Stock Exchange in the past week. The $1.3 billion raised represents the biggest IPO of the year in the Japan tech sector. In an interview, Line CEO Takeshi Idezawa outlined opportunities post-IPO, which include renewed focus on Asia and greater possibilities in B2B for the world’s seventh-most-used messaging app.
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According to a Forrester report, 50% of all mobile traffic is attributed to video content. Video’s mobile dominance creates opportunities for B2B marketers, however, video marketing for B2B companies is different. Here’s a quick guide for getting results through video storytelling – throughout the sales cycle.
Read more: http://bit.ly/29VtEFR
A new report by B2B Marketing and The Telemarketing Company revealed that more than half of B2B marketers are facing problems with automation qualified leads. The report advocates for having a greater human touch involvement in the lead qualification process amidst the myriad of marketing automation and qualification technologies available for a more efficient sales handover.
Read more: http://bit.ly/29Vudzc