It’s been long overdue but here is a wrap up of the latest B2B news making waves online. As you know, Dentsu Aegis acquired gyro a couple of months to create the first truly full-service B2B agency. We’re really excited to welcome the gyro family into Dentsu Aegis and we are looking forward towards the exciting times ahead. Without any further ado, the B2B news wrap:

 

1.Why unhappiness should make us happy – especially in B2B marketing

To be dissatisfied and restless is to be human. It’s our urge to make things better that fuels our creativity, from our very own Wendy Lurrie of Gyro NY. A very interesting take on how we should view B2B marketing in a different light.

Read more – http://bit.ly/2cqEKl6

 

2.Why B2B brands are focusing on ABM 

Why is account-based marketing (ABM) so hot today? More and more companies have reached the epiphany that while B2B marketing still has its place for B2C-style branding and awareness, demand generation should be uniquely B2B. And they’re changing everything from their organisational philosophies to the technology they use to accommodate the shift.

Read more – http://bit.ly/2cKcDOK

 

3.Survey: B2B Marketers Expect Budget Growth within the Next 12 Months

Looking ahead to the next 12 months, new research suggests that B2B marketers are expecting budget increases. The CMO Survey conducted by the Duke Fuqua School of Business, Deloitte, and the American Marketing Association found that B2B services marketers predict their budgets will increase 8.1 percent over the next 12 months, while B2B product marketers project a 6.9 percent leap during the same period of time.

Read more – http://bit.ly/2cKdSx4

 

4.Developing killer B2B mobile apps

B2C branded mobile apps have established a major foothold on the devices of consumers, but B2B marketers shouldn’t feel left out – there are ways to get their brand’s app in the hands of buyers. The key to mobile app success lies in providing B2B buyers with some value with a mobile app, whether that’s by providing tools or supplying useful information.

Read more – http://bit.ly/2ccvhL4

 

5.Answers to Six Key B2B Marketing Questions

Here are some of the most frequently asked questions that Christopher Ryan has come across during his time in the B2B space. He will be expanding upon these points in more detail over the course of the next few weeks so do keep an eye out for his upcoming posts.

Read more – http://bit.ly/2cIi1ig

 

BONUS: Why Have B2B Brands Fallen Behind on Social Media?

Why Have B2B Brands Fallen Behind on Social Media?These days, it’s rare to find a business not trying to make a social media splash. But why is it that B2C companies consistently outpace their business-to-business peers? According to Webbiquity, 88 percent of the B2B crowd uses Facebook—just 8 percent less than their B2C counterparts—so it’s not for lack of trying.

Read more – http://bit.ly/2cg65Dc