By utilising our unique operating model, we deliver market-leading B2B capabilities in multi–channel media planning and buying, search and performance, data and analytics, conferencing and events, creative services, channel marketing and sales enablement, content creation and activation and business traveller focused out-of-home, providing B2B clients with a truly integrated, global solution.

Our mission is to help B2B clients wherever they are in the world engage with business audiences from micro/SMB buyers through to large and diverse enterprise decision-making units, and to sustain that engagement throughout an often lengthy and complex purchase process. We believe this is only possible via a truly integrated approach, requiring a range of complimentary digital resources.

In the new content-led B2B media landscape, brand importance has never been greater as emotional connection to B2B brands is almost twice as strong as that of B2C. However, many traditional brand building channels are often too broad to be efficient for B2B audiences. Brand building in B2B requires an intelligent approach through ongoing interaction with the entire influencer group built on relevant, high quality content activated across all channels. From consideration to conversion, brand is at the heart of every successful B2B campaign and we believe only Band Interprise has the capability to deliver this on a global scale.

Demand generation has long been the focus of traditional B2B agencies. For the majority of B2B clients it remains a core requirement and is a major area of expertise at Band Interprise, as is channel marketing and teleprospecting.

We have over twenty years’ experience running highly defined lead programs – both inbound and outbound – across the world. We work with all leading marketing automation platforms to deliver the most highly qualified sales leads, however, we believe the true measure of success for any demand generation program is the business value it delivers and this is the fundamental principle that drives our thinking.

 

 

Intelligence


Genuine audience intelligence built from deep vertical industry knowledge is vital to effective planning in B2B.

 

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Intelligence


Audience research in B2B is simply not at the same level of that available to consumer marketers. The size and diversity of decision making units coupled with an often lengthy and complex buying journey, make it hard to clearly identify who is most influential at a given point in the process.  Add to this, regional variations, size of business and the specifics of vertical industries and the task becomes ever more challenging.

For some established decision-making groups, such as the ‘C’Suite’, there is a reasonable level of audience research available which can inform the media mix and help define the most influential channels.

However, experience has shown the most influential channel on the ultimate decision maker is the group that works most closely with them. This group can include multiple job functions from procurement, through finance to technical. We believe understanding how this group interacts, where they go for information, the format of that information and how they share it, is core to delivering engaging and efficient campaigns.

The insufficient amount of reliable research, means that a real understanding of decision making unit behaviour can only come from a real understanding of the key vertical industries in which they operate.

At Band Interprise our process is built upon deep understanding of the decision making process within key vertical industries, supported by our proprietary planning frameworks and tools. This unique combination enables us to clearly identify the most appropriate and effective media mix to produce truly creative ecosystem planning.

Integration


The complexity of modern media channels relevant to B2B requires a truly integrated planning approach.

 

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Integration


The huge increase in the amount of information easily available to business decision makers and influencers has fundamentally changed the way in which they interact with potential vendors. This calls for a different approach, as the old vertical push model can no longer deliver real engagement on its own.

98% of all business buying decisions now start with search, and in the majority of vertical industries, enterprise buyers are often 60% – 75% of the way through the decision-making process before they instigate any formal engagement with potential vendors.

The influence of this upper-funnel engagement on brand consideration is critical and makes an integrated approach essential. A singular focus on lower-funnel, traffic-driving tactics is simply not enough.

Just as in the consumer space, integration is key to engagement as the influence and effectiveness of specific channels is greatly enhanced when they work in harmony with others, to create a genuine, ‘through-the-funnel’ communications ecosystem. We believe the most effective campaigns are built on relevant, engaging, high quality content, activated and amplified in a fully integrated way.

Integration requires a breadth of capability not usually found in traditional B2B agencies. At Dentsu Aegis Network we have built genuine B2B capability in all key areas from search through to programmatic, enabling the teams at Band Interprise to take a truly media neutral approach to planning and deliver fully integrated campaigns for our clients.

Innovation


Agencies must match the continual progression in global media relevant to B2B clients.

 

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Innovation


There is an unprecedented rate of change across bought, owned and earned media channels which requires a pioneering approach at every touchpoint that influences the B2B buying process. From vertical Paid Media, through search to data and programmatic, continual innovation is key to building efficient customer engagement.

Whilst Direct Response remains a key component of the majority of B2B campaigns, we believe effective conversion and long term business value are reliant on advancing the brand communications that amplify Paid Media.

B2B buyers and influencers are heavily invested in brands and have a strong emotional connection with them, as this relationship is often directly linked to their own success. At Dentsu Aegis Network we have a commitment to innovating the way brands are built with a long-term, global investment in digital capability.

Today’s sophisticated and diverse business decision-making units continually interact with brands via a multitude of digital channels. Only the most inventive campaigns will stand out amongst the flood of content they are continually exposed to.

We work closely with our clients around the world to develop balanced campaigns that combine proven tactics in B2B with the very latest thinking in brand communications.

Meet the team

Kieran Vye

Managing Director | APAC

A founding partner of Band – Kieran is responsible for the smooth running and profitable growth of Band Interprise across the APMEA region. Kieran’s career began in car dealer marketing in London, followed by airline frequent flyer programmes (where he met and worked with Ian prior to setting up Band) which then led to almost 20 years managing B2B clients across Asia from Singapore. He is excited to be in a network that is taking B2B seriously and building out a global B2B agency model that is truly dedicated to high quality creative aligned with smart channel and sales enablement solutions to clients.

James Craik

DirectorAPAC

James has over 20 years agency experience working in the areas of planning, loyalty marketing, channel marketing, and CRM. With diverse B2B industry experience which spans technology, financial services and travel James is responsible for leading the planning and strategy function for Band Interprise across Asia.

Ian Bickerton

DirectorAPAC

Ian is the founder of the Band part of Band Interprise and has worked to build a successful integrated agency dedicated to bringing high quality creative to the B2B decision maker. With experience across the IT, airline, retail petroleum and banking industries, Ian’s experience, both creatively and strategically, runs the full range of Customer Relationship Management, Value Base Marketing, Channel Marketing and Direct Marketing Strategies. Passionate about design, Ian still loves to be involved at the creative stage for client work and supporting all departments in getting the best possible business results for our clients.

John Irwin

Managing Director | Greater China

With 25 years experience, John began his career in London working for several integrated agencies developing campaigns and relationships with clients in several industry sectors including Automotive and Technologies. John joined Band in 2005 when he set up the Band Interprise Greater China operation based in Hong Kong. John is responsible for driving the growth of Band Interprise in Greater China bringing comprehensive B2B solutions to support our clients own ambitions in the region.

Paul Hutt

Head of Media | APAC

Paul leads the Interprise media offering in the APAC region from the Singapore offices. With over 15 years’ experience in media, Paul has managed B2B campaigns for a multitude of global brands. He is committed to helping advertisers navigate the complex media landscape of Asia, delivering innovative media solutions that deliver real business performance for clients.

Stuart Giddings

Global President | Global

Stuart’s focus is driving the global growth of Interprise. A veteran of B2B both as publisher and agency lead, Stuart has worked with many of world’s leading global B2B companies. He is passionate about building an agency model to support the incredible digital transformation in B2B marketing.

Edward Low

Global Head of Marketing & New Business | Global

Ed has been working in B2B marketing for more than 18 years with many of the world’s most recognisable B2B brands. By heading up research and production departments across a broad range of industries including; Financial Services, Life Sciences, Technology and Professional Services, Ed has developed a deep understanding of the business needs of global clients.

Yasmine Mansour

With over eight years working within Demand Generations agency environment, Yasmine has managed Tele, Digital and Marketing Automation projects across EMEA, NA and APAC with clients such as VMware, Oracle, Adobe, Xerox and Honeywell. Started out as an Inside Sales Representative for technology companies such as Microsoft and VMware, Yasmine has gone on to lead global business development teams responsible for driving millions of dollars in revenue for IT, Telecommunications, and Pharmaceutical clients. In this role, Yasmine also advises clients on best practice around campaign methodologies, improving conversion rates, Sales and marketing alignment and lead nurturing.

Laura Bell

As our Senior Digital Account Director, Laura drives and manages all of our digital offerings across the region. From both an agency and client background, Laura has worked across many aspects of digital from complex web and system builds, CRM, digital media, social media and much more. Laura works closely with the wider team to pull together effective digital strategies and ensure best in class implementation across the board. She has worked for Band Interprise across the region for over two years and works hard to help build the fully integrated agency offering.

Ben Wightman

Ben has contributed significantly and leads Band Interprise’s channel marketing and sales enablement service offering, starting with the launch of Asia’s first Partner Marketing Concierge more than five years ago.  He has an integrated marketing background having worked in marketing and communications on both the client and agency sides for more than 15 years.  Over the past six years, Ben has worked across the majority of Band Interprise’s enterprise technology clients. He holds a MBA in Marketing Management from the Kellogg School of Management at Northwestern University and has taught integrated marketing courses and published a number of articles on integrated marketing.

Rimi Sweis

A passionate marketing communications manager with over 7 year’s expertise across agency services, as well as sales and project management roles at Australian Broadcasting Corporation (ABC) and Vodafone Australia. Initially based in Sydney, Rimi relocated to Singapore in 2014.  An advocate for creative, measurable and engaging demand-generation marketing solutions, Rimi’s key capability is best demonstrated across planning and campaign management of integrated through-the-line campaigns, events, marketing solutions and digital driven strategies that yield stronger brand engagement and improved profitability. Rimi’s career to date has involved developing and executing digitally lead specialist programs for a portfolio of top tier of B2B technology brands.