Dentsu Aegis Network Launches Interprise – A New Global Business to Business Full-Service Agency

Dentsu Aegis Network today announced the launch of Interprise, a full-service global agency specialising in business to business (B2B) solutions, addressing the complex and diverse challenges associated with business audience…

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#B2BTAKEAWAY EMEA Edition: ABM, budget growth in B2B & B2B falling behind in social media

It's been long overdue but here is a wrap up of the latest B2B news making waves online. As you know, Dentsu Aegis acquired gyro a couple of months to…

Dentsu Aegis Network Acquires gyro, Creating the First Fully-Integrated Global B2B Powerhouse

NEW YORK – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ successful…

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APAC Edition: Pokemon Go & Augmented Reality for B2B, Programmatic Native Ads and The Need For Human Touch In Lead Qualification

  Bringing you our latest #B2BTakeaway APAC from Singapore - what opportunities do we see for B2B in Augmented Reality amidst the Pokemon Go craze that has taken the world…

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EMEA Edition: Account-Based Marketing, B2B Content Marketing Tricks & APAC to overtake North America as a digital market

A good afternoon to you all from London. I hope your week has gone on quite well and hopefully the sun is shining wherever you are. Today we have a…

#B2BTakeaway

Americas Edition: Cost Effective B2B, B2B Mobile Marketing & Some Top Secrets of B2B Marketing

1.B2B Mobile Marketing: A Ringing Endorsement Many business-to-business marketers have fallen behind while the B2C realm has always pushed forward when it comes to mobile marketing. Integrating mobile into your…

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APAC Edition: B2B Social Media Marketing following LinkedIn’s acquisition, Amnet Asia’s exclusive programmatic partnership, rethinking Asian B2B Marketing and more!

In this edition of #B2BTAKEAWAY APAC, we discuss what Microsoft’s acquisition of LinkedIn means for B2B social media marketing, as well as Amnet’s partnership with LinkedIn’s programmatic push. In an…

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EMEA Edition: B2B and Brexit, Facebook – a decision making channel, what B2B marketers should be asking in Cannes & more.

Well, today is a huge day here in London, England. In case you haven't heard its the day we vote for whether to remain or leave the EU. On the…

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#B2BTakeaway Americas Edition – Millennials in B2B, Business to Human & the letter everyone’s talking about

The America's is back with some top quality news round up as you can expect from our weekly #B2BTakeaway series. This edition was brought to you by a few of…

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#B2BTAKEAWAY APAC Edition: Rising Programmatic Adoption, B2B Video and Key Metrics and Trends.

Exciting news to kick off our #B2BTakeaway APAC edition this week – Dentsu Aegis Network Singapore has been appointed by Hitachi for its media planning and buying work, in addition…

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EMEA Edition: Importance of social media, what are B2B buyers saying about current vendors & the value of B2B events

And we are back with another edition of the EMEA B2BTAKEAWAY coming from sunny old London. This edition there are some interesting stats coming in through the middle of 2016.…

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AMERICAS Edition: Developments around the usual suspects-Programmatic, Big Data and Account Based Marketing

Get ready for this week's B2BTakeaway coming to you from the US! We are tackling CMOs taking back their title, programmatic rise in B2B, challenging executives to think like a…

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EMEA edition : B2B Tech Startups, Becoming a Business Value Creator and the future of advertising…emojis.

Morning, afternoon or evening to you wherever you are catching up in the world of B2B news on the B2BTAKEAWAY EMEA edition. This week we look into the growing startup…

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APAC Edition: The Rising Star of Advertising, In-Depth B2B Marketing Tactics and How to be Brilliant in B2B Marketing

Bringing you our #B2BTakeaway this week from APAC! We cover off a multitude of B2B marketing approaches, but also, uncover the hottest ad format in town (Pro tip: it is…

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AMERICAS EDITION: Bots and Facebook, Gamble on Big Data and Yes – Ad Blocking again.

2015 was a good year for marketing with spend increasing and marketing tactics being perfected. At Interprise, we are always looking to find improvements. Our clients utilise top avenues for…

#B2BTakeaway

EMEA Edition: The silent killer in B2B, In App Native Advertising & Kinetic commerce for B2B?

It's that time of the week again. Today we come to your from London,England where the weather is always the talking point. We have quite a line up for you…

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APAC Edition: Maximizing Social Engagement, Gripping With Digital and the B2B Content Format to Focus On.

1. Instagram For Greater Social Engagement Last week our Americas B2B takeaway featured how an active social media boosts sales efforts. A recent report showed that while LinkedIn boasted the…

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AMERICAS Edition: Staying on the short list, Tech + Marketing and the year 2020 for B2B

1. Social selling for business One of the toughest forms of digital media to track ROI is hands down social media. With display you can at least track a user down…

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EMEA Edition: Programmatic in B2B, The Cloud & Data Segmentation

1. B2B Programmatic Media Must Become As Targeted As B2C The data audience segments required to finely target business-related advertisements through programmatic media channels doesn't exist today, but Dell Computer…

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APAC Edition: Uniting Marketing ; Sales Teams, Writing Viral Content and more

1.Unity Between B2B Marketing & Sales With B2B sales and marketing teams facing the need to stay relevant amidst ongoing automation tools entering the workplace, the Drum highlights four trends…

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AMERICAS Edition: Social media gaining budget, Twitter and Businesses and the upcoming demand gen shift

1. Social media to gain 20.9% of marketing budgets Social Media is an elusive creature for the B2B advertiser. It is hard to invest in an area where the ROI…

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EMEA edition: Interprise, The top b2b Superbrands, Google’s AMP and much more.

1. Dentsu Aegis Network Launches Interprise - A New Global Business to Business Full-Service Agency B2B marketers, rejoice! It’s been a big week for us and we are beyond ecstatic…

#B2BTakeaway

APAC Edition – Engaging Your Buyer, B2B SEO Tips & A Mobile Commerce Future

1. Engaging the “Self-Educated” Buyer Buyers today make sure to arm themselves with information before even approaching a brand. How should marketers adapt to effectively employ data to win over…

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AMERICAS Edition: Refine your Audience, TV on the Horizon, Share the Right Message for B2B

1. B2B’s big tv break The Turner Company announced earlier this year that they will begin to implement long form story pods for advertisers on their various networks (including TBS,…

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EMEA Edition:Programmatic Price Rises, Embracing mobile in B2B NOW & the B2B challenges faced

1. Programmatic Prices Rise Despite Rise In Volume, Market Concentrates Around 'Quality' Supply The programmatic media-trading marketplace ended 2015 by accelerating its “flight to quality” with average CPMs continuing to…

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APAC Edition – B2B New Years Resolutions, Mobile Marketing Tips PLUS 10 of the best APAC digital marketing stats from 2015

1. 10+ of the best APAC digital marketing stats from December 2015 This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions…

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APAC Edition- How to boost lead gen, Tips from the B2C playbook + why B2B video’s should be more fun!

1. Best Practices to Boost B2B Lead Generation B2B lead generation takes time, effort, and money. Arming yourself with these top 5 tips to optimize your lead generation Calls-to-Action is…

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AMERICAS Edition: Time to start thinking more about Apps, Account Based Marketing, and your Data

1. Ad fraud continues to hurt advertisers Ad Fraud has been a big topic for advertisers and agencies over the past few years, yet not much has been done to…