#B2BTakeaway

#B2BTakeaway

#B2BTAKEAWAY EMEA Edition: ABM, budget growth in B2B & B2B falling behind in social media

It's been long overdue but here is a wrap up of the latest B2B news making waves online. As you know, Dentsu Aegis acquired gyro a couple of months to…

#B2BTakeaway

APAC Edition: Pokemon Go & Augmented Reality for B2B, Programmatic Native Ads and The Need For Human Touch In Lead Qualification

  Bringing you our latest #B2BTakeaway APAC from Singapore - what opportunities do we see for B2B in Augmented Reality amidst the Pokemon Go craze that has taken the world…

#B2BTakeaway

EMEA Edition: Account-Based Marketing, B2B Content Marketing Tricks & APAC to overtake North America as a digital market

A good afternoon to you all from London. I hope your week has gone on quite well and hopefully the sun is shining wherever you are. Today we have a…

#B2BTakeaway

Americas Edition: Cost Effective B2B, B2B Mobile Marketing & Some Top Secrets of B2B Marketing

1.B2B Mobile Marketing: A Ringing Endorsement Many business-to-business marketers have fallen behind while the B2C realm has always pushed forward when it comes to mobile marketing. Integrating mobile into your…

#B2BTakeaway

APAC Edition: B2B Social Media Marketing following LinkedIn’s acquisition, Amnet Asia’s exclusive programmatic partnership, rethinking Asian B2B Marketing and more!

In this edition of #B2BTAKEAWAY APAC, we discuss what Microsoft’s acquisition of LinkedIn means for B2B social media marketing, as well as Amnet’s partnership with LinkedIn’s programmatic push. In an…

#B2BTakeaway

EMEA Edition: B2B and Brexit, Facebook – a decision making channel, what B2B marketers should be asking in Cannes & more.

Well, today is a huge day here in London, England. In case you haven't heard its the day we vote for whether to remain or leave the EU. On the…

#B2BTakeaway

#B2BTakeaway Americas Edition – Millennials in B2B, Business to Human & the letter everyone’s talking about

The America's is back with some top quality news round up as you can expect from our weekly #B2BTakeaway series. This edition was brought to you by a few of…

#B2BTakeaway

#B2BTAKEAWAY APAC Edition: Rising Programmatic Adoption, B2B Video and Key Metrics and Trends.

Exciting news to kick off our #B2BTakeaway APAC edition this week – Dentsu Aegis Network Singapore has been appointed by Hitachi for its media planning and buying work, in addition…

#B2BTakeaway

EMEA Edition: Importance of social media, what are B2B buyers saying about current vendors & the value of B2B events

And we are back with another edition of the EMEA B2BTAKEAWAY coming from sunny old London. This edition there are some interesting stats coming in through the middle of 2016.…

#B2BTakeaway

AMERICAS Edition: Developments around the usual suspects-Programmatic, Big Data and Account Based Marketing

Get ready for this week's B2BTakeaway coming to you from the US! We are tackling CMOs taking back their title, programmatic rise in B2B, challenging executives to think like a…